Good Impressions Printing Company, Inc
Specializing in Commercial Printing & Mailing Services
Who We Serve

This glossary includes all the technical and business terms in the book, Getting it Printed, copyright 1993 by Mark Beach.

Acetate - A transparent sheet placed over originals or artwork, allowing the designer to write instructions and\or indicate a second color for placement.

Acid-free Paper - Paper made from pulp containing little or no acid so it resists deterioration from age. Also called alkaline paper, archival paper, neutral pH paper, permanent paper and thesis paper.

Acid Resist - An acid-proof protective coating applied to metal plates prior to etching.

Additive Color - Color produced by light falling onto a surface, as compared to subtractive color. The additive primary colors are red, green and blue.

A4 Paper - ISO paper size 210 x 297mm used for Letterhead.

Against the Grain - At right angles to the grain direction of the paper being used, as compared to with the grain. Also called across the grain and cross grain. See also Grain Direction.

Airbrush - Pen-shaped tool that sprays a fine mist of ink or paint to retouch photos and create continuous-tone illustrations.

Alteration - Any change made by the customer after copy or artwork has been given to the service bureau, separator or printer. The change could be in copy, specifications or both. Also called AA, author alteration and customer alteration.

Anodized Plate - An offset printing plate having a treated surface in order to reduce wear for extended use.

Anti-offset Powder - Fine powder lightly sprayed over the printed surface of coated paper as sheets leave a press. Also called dust, offset powder, powder and spray powder.

Antique Paper - Roughest finish offered on offset paper.

Aqueous Coating - Coating in a water base and applied like ink by a printing press to protect and enhance the printing underneath.

Artwork - All original copy, including type, photos and illustrations, intended for printing. Also called art.

Alterations (AA's) - At the proofing stage, changes that the client requests to be made concerning original art provided. AA's are considered an additional cost to the client usually.

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Good Impressions
Printing Company
7112 NE Emerson St.
Portland, OR 97218
PH: 503-256-2043
FX: 503-254-8615
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Good Impressions Printing Company, Portland, OR