Good Impressions Printing Company, Inc
Specializing in Commercial Printing & Mailing Services
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Wash Up - To clean ink and fountain solutions from rollers, fountains, screens, and other press components.

Waste - Unusable paper or paper damage during normal makeready, printing or binding operations, as compared to spoilage.

Watermark - Translucent logo in paper created during manufacturing by slight embossing from a dandy roll while paper is still approximately 90 percent water.

Web Break - Split of the paper as it travels through a web press, causing operators to rethread the press.

Web Gain - Unacceptable stretching of paper as it passes through the press.

Web Press - Press that prints from rolls of paper, usually cutting it into sheets after printing. Also called reel-fed press. Web presses come in many sizes, the most common being mini, half, three quarter (also called 8-pages) and full (also called 16-pages).

Wet Trap - To print ink or varnish over wet ink, as compared to dry trap.

Window - (1) In a printed product, a die-cut hole revealing an image on the sheet behind it. (2) On a mechanical, an area that has been marked for placement of a piece of artwork.

Wire Side - Side of the paper that rests against The Fourdrinier wire during papermaking, as compared to felt side.

With the Grain - Parallel to the grain direction of the paper being used, as compared to against the grain. See also Grain Direction.

Woodfree Paper - Made with chemical pulp only. Paper usually classified as calendered or supercalendered.

Working Film - Intermediate film that will be copied to make final film after all corrections are made. Also called buildups.

Wove - Paper manufactured without visible wire marks, usually a fine textured paper.

Wrong Reading - An image that is backwards when compared to the original. Also called flopped and reverse reading.

email Good Impressions Printing
Good Impressions
Printing Company
7112 NE Emerson St.
Portland, OR 97218
PH: 503-256-2043
FX: 503-254-8615
office@goodimpressions.us
Good Impressions Printing Company, Portland, OR